ABOUT | Pudi Ravi

Good design is simple, elegant & empowering.

I specialize in digital product design and user experience. I ensure a positive impact of design on business and customers.

I love nurturing young talent and mentoring the next generation of designers. I am super fun to work with.

I have a Master's in Design from IDC School of Design, IIT Bombay. I worked for Cognizant, Microsoft and Intuit earlier.

I have a keen interest in the arts and like to call myself an ‘Artist’. See my works at nonzens.art

Philosophy

Good design is functionally simple, aesthetically elegant and emotionally empowering.

Simple

Good design is clever. It is well thought through and reflects intelligence. It feels effortless and easy to use.

Elegant

Good design communicates meaning. It aids cognition and appeals to our aesthetic sensibilities.

Empowering

Good design helps achieve our goals. It complements our natural abilities. We feel accomplished and valuable.

WORK EXPERIENCE

Achievements

Increased profitability

Redesign of a flagship product enabled self-serve for a B2B business and increased operational efficiency. It won goodwill from 150 retail brands & generated sales of other complimentary products.

Created competitive advantage

Brand customization options appealed to the aspirational needs of marketers. Themes & templates made setup intuitive, effortless and easy. The business had an advantage over competitors.

Fostered a design-first culture

Brought user-centricity and positioned design as a visioning function. Built a future focus team of multidisciplinary designers who led the conceptual idea of the product.